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Your website is ranked in the top three on Google's search engine. Your online paid advertising drove 40% of last month's website traffic. Phone call leads are up by 15% compared to the same period last year. SEO is working. Paid search, Display, and social media ads are successfully managed to drive precious phone calls, right? Maybe.
Do you know exactly which paid search campaigns drove the most call conversions? Do you know what happens to your call conversions as your sales agent picks up a call?
Our proprietary product, Website Calls, tracks website call conversions beyond call counts and call recordings. Website Calls has the ability to identify calls that are real business opportunities resulting in booked appointments from those that are not.
If the call conversion came from an AdWords ad, we can tell you exactly which campaign and even the associated keywords that drove the call.
Website Calls displays live updates of the top 5 referring sources where callers are coming from.
Calls driven by each referring source are displayed along with a breakdown of the number calls that were real sales opportunities that resulted in booked appointments.
Append universal tracking tags to all of your online advertising and Website Calls will capture and categorize them into an easy-to-read exportable file.
Direct integration with Google Analytics allows call conversions to be attributed not only to source and medium, but all the way down to the campaign, ad content, and keyword levels.
An independent study commissioned by Google found that 51% of participants in the study used mobile click to call to schedule an appointment or make a reservation.* Website Calls integrates with Google AdWords allowing you to see the campaigns and ad groups that drove those mobile calls.
Drill down to the sets of keywords that drove both website calls and mobile click to calls within AdWords' platform. Then access in-depth call details through Website Calls' platform to understand what happened on the customer journey.
For an additional fee, in-house certified PPC experts will diligently oversee the account using optimization metrics from Website Calls to ensure every dollar chases prospects who actually convert into new customers.
Already using a third-party bid management platform, CRM, or working with an agency? Send Website Calls data to them through our custom integrations.